One Idea Can Change
Your Business
CLIENT EXAMPLE
Floors are where life happens. We made people feel it.
Flooring was purchased like a commodity.
We made it about the life that happens on them.
WHAT WE BUILT
One Idea. Everywhere.
"Love Your Floors for Life" became the brand idea across the business.
Everything reinforced the same story.
YOUR BUSINESS
What's Your Idea?
Often it's hiding in plain sight.
HOW I WORK
Bring Me the Problem
You don't need to know the marketing solution. That's my job.
Find the Best Idea
Listen and learn from you and the people who know your business best. Then I develop the ideas and we shape the strongest one together.
Shape the Idea
Bring the idea to life in a way that builds on your strengths and minimizes challenges.
Make It Happen
Build everything the idea needs to work hard for your business.
CLIENT IDEA
Spend Money Wisely.
They asked for an ad.
I recommended photography instead.
The products were gorgeous and people often purchased more than one.
CLIENT IDEA
Find a Way to Accomplish the Goal.
They had 100+ glowing testimonials, but few Google reviews. After several ideas failed, I wrote a candid email from the owners.
REVIEWS TRIPLED
IN ONE MONTH
CLIENT IDEA
Make the Impact Visible.
The club was making a significant difference in the community, but few people knew the full story.
I made it easy to see and share.
CLIENT IDEA
Find the Most Efficient Solution.
The client wanted automated emails, but plans for a new CRM kept stalling because of the time, cost, and hassle to implement it.
I built the automation in a platform they already used: 12 emails, no new software, no training, and ten minutes of client time.
CLIENT IDEA
Solve the Right Problem.
We set out to solve a home problem in a new way and wanted to make sure customers would actually want the solution.
Local resident focus groups revealed the emotional hot points, helping us solve the right problem in the right way.
WHAT CLIENTS SAY
ABOUT HEATHER
I help you find the best marketing idea to grow your business, then make it happen.
I help leaders make the most of what they have. Build on strengths. Minimize weaknesses. Focus on opportunities that will make the biggest difference.
My background includes Leo Burnett and DDB Chicago, where I became Vice President. I founded Efficiency Marketing & Publicity in 2017 to bring that level of strategic and creative thinking to growing businesses and community organizations.
I also founded TEDxWilmette and helped build it into seven sold-out annual events, bringing together 43 speakers, 100+ volunteers, and 1,500+ attendees around bold ideas.
There’s more opportunity in your business. Let’s find it.
CAPABILITIES
What I help you create
Strategy & Brand
Positioning, messaging, marketing plans, focus groups.
Content & Creative
Branded content, sales materials, photography and video.
Web & Digital
Websites, landing pages, search content, Google and AI presence.
Campaigns & Advertising
Digital and print ads, direct mail, sponsorship campaigns.
Email & Customer Marketing
Campaigns, newsletters, automations, customer communications, customer feedback.
Brand Experience
Signage, showrooms, vehicles, printed materials, customer touch points.